A letter from our founder
Rooted in craft. Inspired by what comes next.
Apricot Loops was born from a simple thought — the way we live is changing, and the way we see our spaces is changing with it.
For nearly two decades, I have been part of the world of carpets and rugs, working closely with skilled artisans, weavers and carpet-making communities across India. Working with international brands and designers, along with travelling across the world, has shaped the way I see colour, craft, interiors and design.
Over time, this journey inspired me to create something of my own — bringing together the craft I have spent nearly two decades understanding with a fresh perspective on contemporary living.
Apricot Loops is that idea.
A rug brand for a new generation — for the curious, the creative and the design-conscious. Our rugs can be quiet or expressive, soft or bold, minimal or playful, while always carrying the warmth and individuality of something made by hand.
Behind every design is the knowledge, patience and skill of India’s artisan communities.
Rooted in craft. Inspired by what comes next. Meant to last.
Soft forms · Playful details · Handcrafted in India
Rug Design & Product Development Studio
Distinctive rugs, shaped by design, material and identity.
Apricot Loops is a rug design and product development studio working with international home and lifestyle brands. We develop distinctive rug collections that bring together strong design thinking, an understanding of brand identity, material expertise and commercial relevance.
Our approach goes beyond individual designs. We consider the collection as a whole — its aesthetic language, colour story, materials and construction — so every piece contributes to a clear and cohesive brand identity.
Expertise — design understanding, product expertise
Brand understanding
Translating a brand’s aesthetic, customer and design philosophy into relevant rug collections.
Collection thinking
Building cohesive collections rather than designing isolated pieces.
Design direction
Developing colour, pattern, scale, texture and visual language.
Material & construction
Selecting the right fibre, construction, pile, texture and finish for the design intent.
Product development
Taking concepts through sampling, refinement and development towards production.
Commercial awareness
Balancing design ambition with market relevance, construction and product feasibility.
Partnership
How we can work with your team
Rug collection design
Developing cohesive rug collections with a clear design language.
Design direction
Concept, pattern, colour, scale, texture and visual direction.
Custom rug design
Creating individual designs or focused collections around a specific brief.
Material & construction direction
Translating design intent into the right materials and construction.
Product development
Supporting the journey from concept through sampling and refinement.
Design & development partnership
Working as an extended design resource for brands and design teams.
Contact
Let’s create something distinctive.
We partner with brands that have a clear point of view and a strong design identity, helping translate that vision into distinctive, considered rug collections. If you are developing a new collection, exploring a new design direction or looking for a design and development partner, we would be happy to connect.